Blog Posts

The 12 Best Fonts For Design (Inspired by Massimo Vignelli)

Any classically trained typographer worth their salt will tell you that you should only ever use a limited range of typefaces. The countless array of type candy that is all within easy range is a temptation that offers little benefit to design at all. Celebrated Italian designer Massimo Vignelli controversiallyRead More

Side Projects Save Your Soul

The worst client I ever had pushed me to the limits of sanity. I'm not proud to say that I did reach a point where I was avoiding their phone calls. A cheap client who wanted everything for nothing and project creep was out of control. I reached a point where I just wanted to get the job finished, get the guy out of my hair and write it off as a bad experience, Read More

In-Depth Guide To Creating Personas

Jane Walker is 34 and lives in Manchester with her boyfriend of 5 years. They have a city centre apartment and one car. She works in a designer clothing store as a manager and loves the perks of discounted clothing. Her parents live an hour’s drive away and she sees them on average every two weeks. She has one sister who lives and works in London, but they are not very close. Read More